Asda Mobile
The Brief
We were asked to take responsibility for the positioning and direction of all in-store literature, DM, billboards, door drops and various other offline materials to promote the launch and subsequent ASDA Mobile promotions.
The Solution
Competitor reviews and detailed workshops helped us identify key motivational drivers of the pre-pay market.
The Outcome
Successful launch across Asda. 100,000+ customer database, growing daily.
“The Ashley Bolser Agency translated the brand identity into an accessible and easy to understand campaign, in a market where customers can often find the offer very confusing.”
Diane Spence, Head of Marketing, ASDA Mobile
