Budget Call Centres
The Brief
Budget asked us to develop a campaign that gave their customers access to the claims line in the most effective way.
The Solution
We sent an initial explanatory text message and followed it up with a business card containing the claims line number to save into the mobile phone address book.
The Outcome
By selling the enhanced levels of service from Budget, we made sure most people saved the business card into their phone. SMS sceptics will be interested to note that there were no complaints to this campaign.
“We asked the Ashley Bolser Agency to help us with a complicated SMS marketing campaign based on a service proposition. They planned and executed what turned out to be a very successful campaign and in the process helped us avoid the many pitfalls of text marketing.”
Nick Bass, Senior Marketing Executive
Budget Insurance Group
