Callcredit Information Group
The Brief
To raise Callcredit's profile as a challenger brand to Experian and Equifax and increase the company's market share.
The Solution
We consolidated the brand to bring in a consistency level that promotes brand recognition and credibility. We also looked at the messages Callcredit were using to talk to customers and pulled out the strongest unique selling points so we could set them apart from their competitors.
The Outcome
Callcredit now has a strong, consistent brand presence in the market and are increasing their market share.
“The Ashley Bolser Agency came to us with a reputation for producing great work and really impressed us at the pitch with their strong creative ideas and their ability to quickly grasp the dynamics of our business.”
Graham Lund, Deputy Managing Director, Callcredit
