Gizeh
The Brief
Our task was to launch this challenger brand to Rizla with one significant innovation, less paper per roll. Research with people who roll their own shows that this creates a better taste and less waste.
The Solution
We developed a humourous creative style that reflected the brand and the target market. This was translated into full page ads for FHM, Angling Times and Motor Cycle News. Other aspects of this campaign included online marketing and an extensive sampling campaign that targeted smokers at major festivals.
The Outcome
GIZEH is now stocked by Asda and other major retailers.
“The Ashley Bolser Agency showed us an understanding of the market and demonstrated they could pull together an integrated marketing plan which focussed on product innovation and sampling, using British humour.”
Lisa Esser, Export Manager, GIZEH Raucherbedarf GmbH
