N.Peal
The Brief
We were asked to rebrand N.Peal, a famous luxury cashmere retailer. This involved the development of a new logo and brand identity, plus an entirely new website and online presence. All to be produced in time for the opening of the new flagship store based in the Burlington Arcade, London.
The Solution
The rebrand was focused around the pure Mongolian Cashmere used by N.Peal and the company's heritage while giving it relevance today.
The Outcome
The rebrand successfully captured the quality of the product incorporating a fusion of traditional and contemporary style to both on and offline store marketing. This in turn has created a demand for the development of a transactional store online.
“I have been very impressed with the Ashley Bolser Agency team. They have a wide set of skills and have provided innovative and creative solutions to all aspects of the re-branding process at N.Peal. Apart from delivering results they are warm, friendly and a great company to work with.”
Adam Holdsworth, Managing Director, N.Peal
