News From September 2006

Ashley Bolser Agency Appoints Friday’s Media Group

Ashley Bolser Agency (ABA), the full service direct marketing agency, has appointed Friday’s Media Group to handle their PR in the UK following a competitive pitch.

Renowned for their vast experience with brands from across the leisure and financial markets, ABA's clients include Asda financial services, Asda online, Budget Insurance and Grattan.

Friday's will be responsible for raising ABA’s profile and promoting their expertise.

Ashley Bolser, managing director of ABA, says: "Friday's have the right mixture of PR expertise, contacts and enthusiasm, I’m looking forward to working with them and raising the profile of the Ashley Bolser Agency".

Richard McCann, director of Friday's Media Group, comments "ABA is an agency that’s really going places. They’re creating great work for nationally-known clients and so PR will be very important to them. The account team here at Friday's is really fired up about this win."

Posted by Richard Carter on 16th September 2006

Ashley Bolser Agency Adds Two New Starters to Marketing Team

Full service direct marketing agency Ashley Bolser Agency (ABA), announces two new starters in line with their continual growth. Still in the process of selecting two new creative directors and a digital programmer, ABA adds Catherine Bollard and Stuart Pond to their Leeds based team.

Catherine Bollard joins as senior account manager to work across a number of high profile accounts including ASDA Financial Services and Budget Insurance. Having previously worked as an account manager for Gratterpalm agency, her role with ABA will involve the management and analysis of campaigns for these clients as well as general support to the team. Having completed a challenging independent travel expedition culminating in a Himalayas trek, Catherine is a keen sportswoman and will fit easily with the Ashley Bolser Agency dynamic.

Catherine comments: "I am thrilled to have made the move to ABA, it allows me to focus on more DM work which has been my passion since the completion of my Chartered Institute of Marketing (CIM) diploma a few years ago. The team at ABA has made me feel so welcome; it is a fantastic atmosphere to work in."

Stuart Pond had recently been appointed as account executive, working across the Gizeh, Budget Insurance and LNT Group accounts. From his previous role as account manager at Global Media, a Manchester based marketing agency, Stuart brings extensive knowledge of online marketing specifically Pay Per Click. Following his graduation from Manchester Metropolitan University Business School with a degree in Marketing Management, Stuart has also successfully completed his CIM diploma.

Stuart comments: "I feel that ABA is somewhere I can really learn and excel within marketing, it is an ideal agency to start my career with. The ABA company ethos and long list of high profile clients is what initially attracted me to the company, and after having met the team I knew it was a fantastic career opportunity."

Ashley Bolser, direct of the Ashley Bolser Agency comments: "With the force rapidly growing at the agency, it’s apparent that our new recruits skills will further enhance our existing capability. I hope they will enjoy the variety and innovation of Ashley Bolser Agency projects."

Posted by Richard Carter on 13th September 2006

Ashley Bolser Agency lights up online retailer for total overhaul

Direct marketing agency, the Ashley Bolser Agency (ABA) has recently been appointed to work with online christmas and fairy lights mail order company, Lights4fun.com.

The Ashley Bolser Agency has been tasked with executing a customer communications programme, loyalty programme and customer care programme.

Ashley Bolser, md of the Ashley Bolser Agency, comments: "In all honesty, not many online businesses have taken the approach that Lights4fun.com has taken. Most online retailers neglect the loyalty of their customers. We have taken a growing and entrepreneurial business and are implementing a core customer communications programme. We wanted to give the company a personality to its existing and potential customers."

Tim Naughton, director of Lights4Fun.com, comments: "The Ashley Bolser agency is helping us develop our marketing strategy for the 'all important' pre Christmas season. Their brief is simply to design direct mail to awaken dormant customers, but their enthusiasm and insight into the whole business has been very valuable".

Posted by Richard Carter on 12th September 2006

Gizeh appoints Ashley Bolser Agency for UK launch

Direct marketing agency, the Ashley Bolser Agency (ABA) has recently been appointed as the first ever UK based agency for German rolling paper Gizeh.

The Ashley Bolser Agency has been tasked with handling a fully integrated marketing campaign for Gizeh, who are considered to be the direct competitor for Rizla. Set to involve a series of trial promotions and sampling at major festivals, concerts and student weeks in major cities, as well as above the line, direct marketing and response advertising; Gizeh has given ABA a marketing budget of 500,000 euros.

Gizeh is the first manufacturer to produce an extra slim rolling paper, which is to be launched in the UK using ABA designed advertising campaigns, all of which have been vetted and approved by the Committee of Advertising Practice (CAP). Initially adverts will appear in high profile magazine’s such as FHM and NME and will supported on line with a sampling web site.

The Gizeh products focus on the growing consumer demand for slim line rolling papers, reflecting the fact that hand rolling tobacco is the fastest growing sector in the tobacco industry. They are already stocked across the UK at ASDA. Their slogan, "better taste, less waste" is intended to tap into traditional brands UK market share. Gizeh are already the number one rolling paper manufacturer in Germany, Holland, Russia, Austria, Poland and Hungary; ABA's targeted campaign aims to extend their success into the UK.

Ashley Bolser, md of the Ashley Bolser Agency, comments: "It’s brilliant to be working with Europe’s number one rolling paper brand. It’s even better to be launching a brand new innovative product that people really like. Research shows that many UK consumers already know about Gizeh from trips to the Continent but couldn’t find them here. Now they can!

Posted by Richard Carter on 7th September 2006

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