News From January 2007

Asda hires ABA to promote Flying Start ISA

ASDA has launched a new direct marketing campaign to promote an individual savings account scheme.

The campaign is being managed by the Ashley Bolser Agency (ABA) who have created a holistic launch package incorporating a welcome pack, inserts and a web site, along with an email campaign.

This is one of a number of projected campaigns to be carried out by the agency for ASDA in 2007.

The 'Flying Start' ISA is aimed at parent’s who want to create a financial security for their child’s future, offering a flexible account in the parent’s name operated by 'engage Mutual Funds Limited' (ASDA finance’s chosen partner).

Director of ABA, Ashley Bolser (pictured), says, "This campaign is running out of store, so the marketing has to work extra hard!

"We are starting to see the results of the first stage of this campaign and everyone is really pleased."

Posted by Richard Carter on 31st January 2007

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