Been there:

Wella GB, Great Universal Stores, WWAV Rapp Collins North

Done that:

Budget Insurance – NEW service messages sent by SMS text and business card
Five Senses Software - Braille stationery for the blind and visually impaired
Gizeh – after years of direct response I placed a brand ad in FHM!
Center Parcs mailing strategy - >frequency = <tactical discounts
Wallace Arnold Holidays – 100% capacity in years 1 & 2, Grand Tourer brand
Wella equipment – record sales year, best Worldwide performance
Best Western Hotels secondment – niche market development, golf and activities
Great Universal Stores statement activity – MI and tactical revenue drivers
Country Holidays – lifestage creative testing programme development

What next?

New clients, new projects...
Trying new ideas – stop clinging onto what hasn’t worked in the past
Develop the digital aspect of the business

Likes

Louis (my 2 year old boy), Spanish holidays, art galleries, new music, Huddersfield Town FC, digging the garden, sunshine and cider, a few drinks at the weekend.

Dislikes

Reality TV (too much shouting), rip off cashpoints, queues on the M62, flaky people, Tequila and other boozy shots, dark wood furniture especially mahogany.

Favourite thing about ABA

The people……I actually hate it when people say this. My favourite thing about ABA is that we are passionate and motivated about what we do. Call it boring but I’m genuinely interested in Direct Response….in particular the creative – I’m really a pictures and words man!