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kathryn muir - account director
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Read about Kathryn in ADLINE magazine

Been there:

Great Universal Stores, Manchester Evening News, WWAV Rapp Collins North, DS Emotion

Done that:

  • Launched the Disney catalogue.
  • Developed and managed the EuroSites customer migration strategy, after its sale to Eurocamp.
  • 4 week secondment at EuroSites
  • Re-launched Abbey National insurance brand in conjunction with a product re-launch.
  • Managed the Provident Financial Door to Door campaign – over 20m a year.
  • Developed and implemented an improved Welcome programme for Sky Bet, reducing costs by 20%.
  • Developed and launched a successful Reactivation programme for Sky Bet.
  • Launched Over 50s Life Insurance and Secured Loans for ASDA FS.
  • Credit grade in Institute of Direct Marketing (IDM).

What next?

Continued growth of the agency, continue to add value to our clients business at all levels.

Likes

Minstrels, Body Pump, gardening, Manchester more than Leeds (I am a Lancashire lass after all), great customer service, Moon Safari by Air.

Dislikes

Slow drivers, people carriers, crumpled magazines, coffee, microwave meals, package holidays, people who say one thing and do another.

Favourite thing about ABA

The laughs!

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email us 3 Moorfield Mills | Yeadon | Leeds | LS19 7EA | Tel : 0113 250 3335
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