Meet the Team

Karen Fielding
Senior Account Manager
Been there:
JDA, Redcats, EHS Brann, WWAV Rapp Collins North, Chocolate
Done that
- British Telecom - managed b2b catalogue
- Interflora - increased sales via data driven comms
- Britannia Music - launched the new brand 'Soundtrack' and subsequent comms programme
- Airtours/Going Places - managed DM campaigns
- Home shopping - Direct mail and Email campaigns for the likes of Grattan, Look Again, Empire and Next Directory
- Electrolux - Launched the new 'Mowbot' in UK
- Colour Me Beautiful - actively involved in developing transactional cosmetics website for Colours Direct
- IDM Diploma
What next?
More experience in all things digital.
Likes
Live music, netball, family days out with hubby and 2 kids, sleeping in (on the rare occasion that it happens), people who smile.
Dislikes
Bad Elvis impersonators, bullying, builders bums, tantrums in supermarkets, greed.
Favourite thing about ABA
The people, the challenges and Dom's laugh!
Teams
Thoughts on Stuff
Sleepwalking Summer…
There are some big changes coming in the UK towards the end of this … continue
Will the web win?
Since our first foray into mobile app development in 2008 with Symbian & the Nokia connectors … continue
Open Mobile Summit
Myself and Rich made a trip down to London last week for the Open … continue
This is not a takeaway
Creatives are often asked to produce a number of versions for a client. If … continue
