Meet the Team
Kathryn Muir
Account Director
Been there:
Great Universal Stores, WWAV Rapp Collins North, DS Emotion
Done that
- Generated the best response rates I've ever seen for PizzaExpress and Zizzi
- Launched Over 50s Life Insurance, Secured Loans, Internet Savings and Breakdown Cover for Asda Financial Services
- Developed the best performing Barker and Stonehouse preview pack ever
- Re-launched Asda Financial Services in 2007
- Developed and implemented an improved Welcome programme for Sky Bet, reducing costs by 20%
- Re-launched Abbey National insurance brand in conjunction with a product re-launch
- Managed the Provident Financial Door to Door campaign - over 20m a year
- Launched the Disney catalogue
- Developed and managed the EuroSites customer migration strategy, after its sale to Eurocamp
- EuroSites secondment to manage brochure project
- Institute of Direct Marketing (IDM) member
- Great North Run and climbed Sydney Harbour Bridge, oh and gave birth (not all at once!)
What next?
Grab every client challenge with both hands. Ensure ABA stays a fun place to work
Likes
Minstrels, Body Pump, gardening, Manchester more than Leeds (I am a Lancashire lass after all), great customer service, Take That.
Dislikes
Slow drivers, people carriers, crumpled magazines, coffee, microwave meals, package holidays, people who say one thing and do another.
Favourite thing about ABA
The laughs!
Teams
Thoughts on Stuff
Sleepwalking Summer…
There are some big changes coming in the UK towards the end of this … continue
Will the web win?
Since our first foray into mobile app development in 2008 with Symbian & the Nokia connectors … continue
Open Mobile Summit
Myself and Rich made a trip down to London last week for the Open … continue
This is not a takeaway
Creatives are often asked to produce a number of versions for a client. If … continue