THE BRIEF

The market for home delivered groceries is very competitive with all the major supermarkets active in winning and retaining customers. Lots of shoppers change online supermarket regularly. Our job was to lure these people back to ASDA, even after multiple emails had failed to convince them.

THE SOLUTION

We changed the channel, moving away from email into good old fashioned direct mail. We used a great incentive of £10 off a purchase of £50 – unbeatable! Oh, we also sold in all aspects of the ASDA proposition to boot!

THE OUTCOME

Nearly 1 in 5 people we sent the mailing to made an order! Enough said.

THE KEY POINT

Direct mail is not dead, it’s more powerful than ever.