THE BRIEF

Furniture retailing is dominated either by cheap and cheerful chains or expensive boutique shops. Barker and Stonehouse is different; this family business based across the north of England offers cutting edge design and excellent value. All we had to do was get customers to come in and buy in the 60th Anniversary year.

THE SOLUTION

For their Diamond Jubilee we created a mailing pack that epitomised the heritage of the company and combined it with the brand’s contemporary look and feel. We also included some tried and tested incentives with a twist; attendees to the preview nights could win a customised diamond ring from a premier jewellers. They also received a limited edition mug and had the chance to win a retro design icon – a highly coveted Roberts Digital Radio.

THE OUTCOME

Three times the previous year’s attendance, with subsequent increases in sales.

THE KEY POINT

Direct mail perfectly complements retail above-the-line spend but actually gets people through the door too!