THE BRIEF

More than 80% of websites are not accessible to blind and partially-sighted consumers – a shocking situation in this age of equality of opportunity. If a prospect can’t read your site they won’t buy from you, they feel excluded and marginalised, you are probably breaking the law too! Five Senses came to us with a simple brief, to develop their corporate branding and show how it would translate into marketing communications.

THE SOLUTION

We produced a corporate identity that is clean and clear, open and accessible. Along the way we developed a marketing and communications strategy to maximise the budget. We also produced our first ever Braille business cards!

THE OUTCOME

A set of corporate material that really does the job!

THE KEY POINT

Don’t lose sales by being ‘Dark Material’ to some of your audience.