THE BRIEF

Callcredit is a challenger brand in the world of consumer credit scoring. Predominantly a service for the major credit card issuers and banks, there is increasing consumer demand for access to the same credit information – both to see what the lenders see, and monitor and recognise identity theft. We were asked to promote the service online.

THE SOLUTION

A set of banner adverts, skyscrapers and buttons, placed on websites and affiliate sites around the internet.

THE OUTCOME

By spending time with the client analysing media choice and creative execution we developed a highly successful campaign that sold credit reports to a completely new audience.

THE KEY POINT

We tapped into the paranoia of being turned down for credit by offering a professional service that bypasses any potential embarrassment.