THE BRIEF

To help our client set a new standard in care provision for the elderly, by developing a new corporate identity and playing a key role in re-launching the company.

THE SOLUTION

We helped them frame the way they wanted the company to be – what it was all about from the construction of their care homes to the attitude of the staff. We came up with a proposition which encapsulated their whole approach ‘Caring is in the detail’. This was applied throughout the company and in all communications, from brochures and leaflets to press ads and flyers, right through to the individual care home communication boards.

THE OUTCOME

A superbly successful and expanding care home group!

THE KEY POINT

Companies can be transformed by passionate, driven management, working with the right professional partners.